Ford f 150 lightning msrp pro#
The updated MSRP for the Pro model, its lowest-priced electric pickup, will be $49,995, down about $10,000. “Ford hears footsteps of Cybertruck and Rivian,” Wedbush Analyst Dan Ives said on Twitter.įord said this month that sales of its F-150 Lightning more than doubled in the second quarter from a year earlier and rose 4.1% from the first three months of the year.įord said Monday that final upgrades at its Rouge Electric Vehicle Center in Michigan being completed now will lead to greater availability of a built-to-order truck as early as October. Rivian, another electric pickup maker, recently announced that its second-quarter deliveries nearly tripled, and its shares have been on a tear, rising more than 41% this month. The lower prices were announced two days after Tesla said its first production Cybertruck electric pickup had rolled off the assembly line, nearly two years behind the original schedule and with little information about how much the trucks may cost.
The price cuts across the Lightning line, some as deep as $10,000, appeared to be seen on Wall Street as more evidence of a coming price war among electrical vehicle makers, however, sending shares of Ford Motor down 5% Monday. The sticker prices for Ford‘s F-150 Lightning electric pickup is being lowered by thousands of dollars across the board, the company said Monday, due to increased plant capacity, falling costs for battery raw materials and internal efforts to scale production by the Detroit automaker.
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